Website audit · 30 June 2026

Porter Davies Lawyers

porterdavies.com
29/ 100

Very poor · professional services

A barebones contact page that tells search engines and AI assistants almost nothing about why anyone should hire this firm.

The scraped contact page is essentially a name, address, and phone number — no contact form, no map embed, no schema markup, and no compelling reason for a prospect to reach out. Across the broader site visible in Google results, the firm has real credentials and a strong niche (boutique Brisbane commercial law), but the website fails to package that authority in any way that modern search engines or AI systems can parse, cite, or recommend. The copyright footer still reads '2020 - 2022', signalling neglect to every visitor who notices it.

The breakdown · 7 dimensions, worst first

01

Messaging & Copy

22

The contact page contains zero persuasive copy — no value proposition, no reassurance statement, no indication of response times, and no call-to-action beyond the raw phone number and email address. The broader site (visible in Google results) does carry strong messaging like 'tier one quality work at tier two prices', but none of this appears on the contact page to reinforce the decision to reach out. There is no CTA button, no form submit prompt, and no guidance on what to expect after contacting the firm.

02

AI & LLM Visibility

22

There is confirmed zero JSON-LD or any schema.org structured data on this page. For a law firm, the absence of LegalService, LocalBusiness, Attorney, or ContactPoint schema means AI assistants and search engines cannot confidently extract and cite the firm's name, location, practice areas, phone number, or opening hours as structured entities. The page content is so sparse that an LLM queried about Brisbane commercial lawyers would have almost no citable substance from this page. The About Us snippet in Google results contains a typo ('nucleolus' instead of 'nucleus') which further undermines citability of firm descriptions.

03

Conversion

27

There is no contact form on this contact page — the primary conversion mechanism for a professional services firm is entirely absent. The only conversion paths are a raw phone number and a mailto email link, both of which require the visitor to leave the page or switch applications. There is no mention of a free consultation, no urgency, no reassurance about confidentiality, and no secondary CTA (e.g. 'View our services'). The 'Find us on Map' link appears in the footer but there is no actual map embed on the page.

04

First Impression

28

The contact page presents only a plain address and phone number under an H1 that reads 'Contact Us' — there is no contact form, no map embed, no welcoming copy, and no visual hierarchy beyond the logo. A visitor landing here has no immediate reassurance they've reached the right firm or any prompt to take action. The page feels unfinished and offers nothing to differentiate Porter Davies from any other law firm's contact page.

05

Design & Brand

31

The logo image uses alt text 'Porter Davies', which is correct, but the page has only one heading (H1: 'Contact Us') and then drops straight to address details with no sub-headings structuring the content meaningfully. The footer heading 'Porter Davies Lawyers' is marked as H4, which is the only other heading on the page. There is no visual or typographic hierarchy that guides the eye or reinforces brand positioning. The footer copyright '2020 - 2022' actively undermines brand credibility.

06

SEO Foundations

38

The page title is simply 'Contact Us – Porter Davies' with no location or service keyword, missing an easy opportunity to rank for 'Brisbane commercial law firm contact' or similar. The URL /contact redirects to /contact-us/, which is a minor crawl inefficiency. The site does appear in Google results for branded queries and ranks its contact page first for the firm name, which is positive, but the meta description visible in the Google snippet is just the raw address — there is no crafted meta description driving click-through. No schema.org structured data exists on the page.

07

Trust & Authority

41

The contact page itself carries no trust signals — no testimonials, no accreditation badges, no mention of John Porter's 45 years of experience, no Queensland Law Society membership reference, and no client logos. The Google results reveal strong underlying credentials (43-year Mobil/ExxonMobil retainer, Australia-wide recognition) but none of this surfaces on the contact page where trust matters most. The stale '2020 - 2022' copyright date is a visible trust detractor. The physical South Brisbane address and direct phone number are positive baseline trust elements.

We found 12 specific fixes for porterdavies.com

The problems are above. The fixes are ready.

This page shows what's broken. We've already mapped exactly how to fix every issue — the rewrites, the schema, the structure, in priority order. Want the full fix list for porterdavies.com?

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